WORLD HORSE WELFARE
Implementing a UK and global corporate fundraising strategy
World Horse Welfare is a UK-registered international animal welfare charity, founded in 1927 and soon to celebrate their centenary. World Horse Welfare supports all kinds of horses and their owners – horses in need, sport/leisure horses, plus working and production horses who are vital to the livelihoods of tens of thousands of families in poor communities globally. Bonnie has worked with the charity since early 2022 and in that time has created and implemented a corporate fundraising strategy, where the organisation previously only enjoyed ad hoc corporate support. Bonnie has helped to secure a wide range of corporate support to include high-value multi-year strategic partners, event and farm sponsors, an impressive range of cause-related marketing and customer checkout donation partners, plus a number of corporate donations in cash and in-kind. Bonnie’s work spans the charity’s UK as well as international work, where Bonnie also works closely with the rest of the fundraising team to grow and develop all other major income streams.
Most memorable moment: First funder visit to a farm to meet the horses, having never been so upfront and personal with an equine friend before!